Mobile advertising on the rooftops of taxis is one of the best ways to generate interest for your brand.
Advertising has been around for many years and it goes way back to when men learned the skills of trade and commerce. A lot of businesses needed to spread the word about the products or services that they offered and just as consumer and business needs progressed, so did advertisement. Advertisement used to be just a form of favorable feedback passed on from one person to another. However, advances in technology allowed for more innovative ways to advertise and people have come up with many amazing ways to increase brand awareness; one of them is with the use of taxi cabs.
How Cab Advertising Can Help You
Cab advertising is becoming a very popular advertising medium and this is due to a lot of benefits that you can get from it. Taxi advertising involves branding of either the interior or exterior, or both, of taxis for maximum impression and exposure. A company will have the ability to advertise to one of the largest captive audiences available and be able to attract customers who are already mobile, trying to look for a particular venue, product or service. It will also give them a chance to display their business to its full potential and select from an extensive range of advertising mediums such as formats that have eye catching static images, images with audio, video and exciting flash animated video that also has audio.
By subscribing to digital advertising in taxi cans, you will be able to enhance the journey of passengers and provide you with the opportunity to get your brand noticed by more people. A major benefit considered is that it offers the lowest cost per million or CPM among all the major media advertising sources such as print and online media.
Taxis travel roughly 2000 miles every week and this allows them to cover a much larger area of influence compared to on-foot or floor billboards that are also used to advertise. With cabs, your business advertising will surely reach all the different sections of consumer market. There are researches that conclude that most people perceive cabs to be a cleaner and safer means of transportation. This means they prefer to ride cabs rather than other public transports and this guarantees the highest level of customer recall once they ride cabs containing your advertisement. Cabs get a continuous supply of customers 24 hours a day, 7 days a week and are demanded to go where the people usually go. These include places like shopping malls, the city, and other such places of spending.
The Benefit for Cab Drivers and Operators
The benefit does not stop there, because cab advertising also provides cab drivers with additional income because their cabs get noticed easily and they get constant bookings. The eye-level placement of the advertisement and the consistency is very effective. Additionally, cabs are usually the first point of impression for tourists and visitors.
These advantages show that cab advertising does not only benefit business owners who contracted the services of the cab owners but the cab owners as well because they definitely get something out of the partnership with the business owners.