There are various reasons why many small businesses opt for taxi LED advertising, including cost, mobility and flexibility.
Smart business owners choose taxi LED advertising to entice commuters, motorists and pedestrians. LED or Light Emitting Diode is among the sophisticated technologies used today to display content, image or video of digital signage. This form of advertising is often used in commercial areas, public facilities, transport systems, corporate offices, and sports grounds.
Digital signs can easily grab the attention of various audiences compared to traditional billboards. In fact, this is considered 50 percent more effective compared to other traditional advertising techniques. Taxi LED advertising is mobile so the brand, name, logo or slogan can be viewed by many people in different locations. However, LED technology is state-of-the-art so it requires the appropriate software app which connects to the source of data. This program has multiple custom-made features. These enable real-time together with interactive advertising. Sign boards need regular maintenance and updating of content.
Reasons for Choosing LED Advertising
Taxi LED advertising facilitates flexibility for the potential advertiser. There are LED signs that fit almost all types of budgets. It is a premium for start-ups that do not have enough resources for expensive advertising mediums.
It is all about location branding. In the advertising industry, this means the message regarding the location of the business is communicated affectively to target markets. Taxi LED advertising has the capability to achieve this because the signage stands out. LED lights glow brightly especially at night compared to many lighting fixtures.
Aside from the fact that taxi cabs drive around 24/7, the LED signs have flashing effects that capture the attention of people. This allows the advertiser to send the message across.
Different colors are available. The selection is not confined to the ordinary red or orange letters. You can take your pick anytime.
The signage in taxi LED advertising is real-time. You can be innovative by communicating public service messages such as weather condition updates, foreign exchange rates, and other important announcements.
The LED lighting system is not difficult to operate. Any computer hardware is compatible with LED signage. It is possible to update the information any time without having to consult a technician.
A major disadvantage of most advertising modes like billboards; bus ads; television and radio commercial placements; and, films is the message cannot be changed until after the advertising contract is finished or up for renewal. This is not the same for taxi LED advertising. The message may be modified from time to time. Majority of taxi companies do not include a clause about the duration or replacement/modification of content.
Advertisers can always signify their intentions of making changes regarding messages, announcements and other details. A lot of advertising agencies are now recommending digital ads for their clients. In around 100 cities of the United States and key cities worldwide, taxi LED advertising represents the progression of taxicab top ads. The outcome has been comparatively successful given the low costs and positive feedbacks from numerous consumers.